You’re not being youīeing real and authentic is important on any kind of social media platform, but this is especially true on Instagram. Think about quality all the time, and ensure that you put a little extra into everything you post.Īsk yourself – what makes it compelling? What makes it unique? How does it stand on its own? 6. Tell us your story.Īlso, not everything is meant to be posted on your Instagram account. A simple selfie with no caption doesn't do the trick. Take some risks with your content and show off more of your personality.Īlways add value. When you become all too-familiar with a platform, you tend to keep it safe - but the problem is that it’s just not interesting.
Using a variety of formats can get your more attention, and make your content more "thumb-stopping". Try your hand at GIFs, cinemagraphs or Boomerangs. If a content piece would work better with a short video, you should go for it. Similarly, you can use Instagram Live to share live events and updates. Post stories with hashtags and location markers to boost discovery potential. Photos are awesome, but if you don’t maximize Stories, videos and Instagram's other features, you're missing out on a heap of opportunities.Įxpanding your content to other elements will make your profile more compelling, and boost your brand exposure in new ways. You don't use stories and maximize Instagram’s features The more people you’re connected with, the more likely you’ll expose your content to new groups of people that never heard of you before. What You Should Do Instead:Ĭonnect and build bonds with other influencers and accounts, and make a conscious effort to expand your network. Stop living in a bubble - the best way to grow your account is to grow the relationships you have with others. This can facilitate collaborations, and enable you to build business relationships. If you want to get your name out there, you need to reach out to other Instagram accounts in your niche.
That doesn’t mean that you stop being exciting - it’s okay to surprise your viewers once in a while to keep things fresh. You should also ensure that your content has a single unified visual theme, sticking to relevant subjects and topics. By devoting time to creating a content calendar, you can better strategize what you’ll post, when you’ll post it and what your feed will look like. This also goes back to managing the overall appearance of your feed - be aware of how each post connects to the next one. That’s flawed logic - as you reach a certain number of followers, especially in the 5-digit to 6-digit mark, you’ll need to invest even more in your content to maintain it, let alone expand it. Some Instagram accounts that have plateaued in their growth believe that they have the privilege of posting less and still seeing the same engagement and followers. It obviously takes more time, but it's worth creating more content, and scheduling it out for consistency. Posting more frequently generally results in more engagement and followers. You should seek to trigger a conversation - don’t just make vague and random comments like “Got it” or “I understand”, provide insightful comments and extend the topic. By engaging with people via your own content, you send a message to you, and to Instagram's algorithm, that you're active and open to discussion, and that your comment is engaging in itself. Plain and simple - start responding to people in your posts. If you’re devoting all your time and energy into just posting, you’re not doing much to keep your audience from unfollowing you. While the main focus of Instagram is to show-off your visual story, it is still a social network. If you don't respond to comments, your followers simply aren't going to keep bothering to interact with you - it is called 'social' media after all.
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